The books in the Frameworks series are well structured and provide a step-by- step guide to essential principals. They develop the basic framework of understanding to underpin further study of core business, financial and legal subject in the higher education curriculum.
International Business has been updated to include the latest developments in this wide-ranging field. The second edition of this book presents all the relevant essential topics in a clear, concise and informative way.
Table of Content
- The Nature of International Business
- The European Union
- East Europe
- Beyond Europe
- Cultural Influences
- The International Economic Environment
- Competition, Privatisation and Deregulation
- The International Political and Legal Environments
- The Multinational Company
- Direct Foreign Investment
- International Technology Transfer
- International Logistics and Distribution
- Organisation of International Business
- International Operations Management
- International Financial Management
- Market Entry
- International Marketing
- Law and Ethics of Advertising
- Planning and Executing an Advertising
- International Human Resources Management
- Strategies for International Business
- Planning and Control of International Operations
-
Salient Features
- The implications of West European economic and political integration
- The prospects and problems posed by East European countries
- Theories of international trade, financial management and investment
- National and supranational control of multinationals
- Competition, privatisation and deregulation of industry and trade
- Market entry strategies and techniques
- International employee relations and the management of expatriate staff.
- An extensive bibliography and exercises are provided.
|
|
|
|
|
|
|
|
বই উপহারঃ
